| Huge spike in online dating after Christmas as holiday spirit encourages thousands to cure their loneliness
It may be the annual onslaught of loved ones questioning your single status over Christmas dinner or the pressure to find that special someone to kiss at midnight on New Year's Eve.
But it seems that the post Christmas slump is the time to find romance online with the period between Boxing Day and the turn of the year the busiest stretch for online dating sites.
Some websites have reported an increase in traffic as high as 350 per cent with some of the most popular sites bombarding singletons with adverts to convince them that 2013, or even the tail end of 2012, could be their time to be lucky in love.
Match.com expects a staggering three million email messages to be sent by users this week with a further 2.5million 'winks' sent and 500,000 instant messaging conversations taking place.
Traffic to some of the most popular sites including eHarmony and Match.com has a tendency to peak at the startof January.
According to Phillip Hodson, of the British Association of Counselling and Psychotherapy, the reason for the surge in people signing up to dating websites is down to singletons taking stock of their lot at the end of another year.
He told the Guardian: 'Christmas tends to be a period of review and revision, partly because it gives you the chance to observe existing models of relationship – the ones that you have, the ones you want to avoid and the ones you want to emulate.
'It is also the winter pause when you review what has been missing in your life and what you want in it, and a period of great loneliness for people who don't fit into the government-approved vision of family.
'Many sense they want a crack at feeling better than they did in the preceding 12 months.'
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